1
The short version
Legal
Effective October 2, 2026
Some stores may pay us a small fee when you buy through our links. Those links say so.
On this page
- 1 The short version
- 2 How our store links work
- 3 How it affects our recommendations
- 4 What we never do
- 5 When a store starts paying
- 6 Questions
In short
- One store may pay us when you buy through our link: Princess Polly.
- You never pay more. The price is the store’s own, whichever link you use.
- Rankings never use commission. Looks are picked for your weather, style, sizes and budget.
- Their links say so. A note sits beside every link that can earn us a fee.
Contents
- 1 The short version
- 2 How our store links work
- 3 How it affects our recommendations
- 4 What we never do
- 5 When a store starts paying
- 6 Questions
1 The short version
LookFresh is an AI agentic multi-brand layer operated by LookFresh AI Inc., a Delaware corporation.
Princess Polly may pay LookFresh a commission when you buy through our link — typically a small percentage of the price. Their links on LookFresh say so, right beside them. Every other store pays us nothing, and prices never change because of it.
2 How our store links work
LookFresh puts outfits together from pieces in stock at different brands and links each piece to its page on the store’s own site. You buy there, at the store’s price; LookFresh doesn’t sell or ship anything.
Links to Princess Polly go through the store’s affiliate programme (below); every other link goes straight to the store and adds three tags — utm_source=lookfresh, utm_medium=referral and utm_campaign — so the store can see the visit came from LookFresh. The tags carry nothing about you.
When a store’s affiliate programme pays us, its links may pass through an affiliate network such as Rakuten, Impact or Partnerize, or carry the programme’s own code. The network sees the click and can set its own cookie to credit the sale — never with your name or email: affiliate networks and stores get only the technical identifiers needed to attribute a click or purchase. Once you’re on the store’s site, its own cookies and privacy policy apply (see our Privacy Policy).
3 How it affects our recommendations
It doesn’t. Looks are made from what’s in stock for the week’s weather, then ordered for your style, sizes and budget — and, for What to wear today, your plan. No ranking reads whether a store pays us or how much, and we limit how many of a week’s looks any one store can fill. We show pieces from stores that pay us nothing whenever they are the right pieces for the look.
4 What we never do
- We never apply coupons or fire affiliate clicks automatically — a commission is only earned when you deliberately click a link.
- We never charge you anything for using our links, or for LookFresh.
- We never change a price, or let a fee decide what we show you first.
We are not owned by, sponsored by, or officially endorsed by any of the retailers whose products we recommend. All brand names and trademarks belong to their owners.
5 When a store starts paying
If a store’s affiliate programme accepts us, every link to that store on LookFresh will carry the note “This link may earn LookFresh a fee. Your price is the same.” and this page will name the store. Its links may then pass through the programme’s network, which can set its own cookie to credit the sale, as described above. The store would pay us a commission — typically a small percentage of the price — and you would pay exactly what you’d pay visiting the store directly.
6 Questions
This disclosure is made in accordance with the United States Federal Trade Commission’s Endorsement Guides (16 CFR Part 255).
Questions: LookFresh AI Inc. · hello@lookfresh.ai
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