This post may contain affiliate links. If you buy through them, LookFresh may earn a small commission at no extra cost to you. Disclosure
What we counted
As of November 13, 2026, LookFresh lists 11,751 pieces in stock at the brands whose catalogs we read. Each piece is sorted into one of 16 color families from the store's own color name: Everlane's "Heather Taupe" is beige, its "Olive Night" is green. 1,080 pieces have a color name we cannot place in a family and are left out of the shares below.
For winter we looked at three groups:
- Coats and jackets: 639 in stock (coats, jackets and rain shells; blazers and vests are not counted), 585 with a readable color.
- Knitwear: 828 sweaters, cardigans, knit polos and other knits, 791 with a readable color.
- Boots: 27 pairs, 24 with a readable color.
A piece listed in two color families counts half to each, so every group's shares add up to 100%.
Coats and jackets
Black 17.3%, brown 12.4%, navy 12.4%, green 10.0%, blue 8.5%, gray 8.3%, beige 7.8%, cream 6.3%, white 6.1%, prints and multicolor 3.9%, red 3.8%, pink 1.9%, metallic 0.7%, purple 0.3%, yellow 0.3%.
The whole catalog, for comparison: black 16.5%, navy 9.8%, blue 9.7%, gray 9.6%, white 9.5%, green 7.6%, brown 7.4%, prints and multicolor 6.3%, cream 5.6%, red 5.1%, beige 4.2%, pink 3.8%, and the rest under 2% each.
Outerwear carries much more brown (12.4% against 7.4%), beige (7.8% against 4.2%), navy (12.4% against 9.8%) and green (10.0% against 7.6%). It carries less white (6.1% against 9.5%), less pink (1.9% against 3.8%) and fewer prints (3.9% against 6.3%). Counting the seven neutrals (black, white, cream, beige, gray, brown and navy), 70.5% of coats and jackets are neutral, against 62.6% of the catalog as a whole.
Men's and women's outerwear lean differently. Men's jackets and rain shells (234 with a readable color) are led by navy (17.1%), black (14.5%) and green (14.1%). Women's (287) are led by black (17.2%) and brown (13.2%). Women's coats (52) are 26.0% black, 16.3% brown and 12.5% beige. Only 11 men's coats have a readable color, too few for shares to mean much.
Knitwear
Black 13.5%, gray 11.5%, blue 9.3%, white 9.2%, prints and multicolor 9.1%, navy 8.9%, green 8.7%, cream 8.5%, brown 7.4%, red 6.1%, beige 3.5%, pink 2.2%, yellow 0.9%, purple 0.8%, orange 0.3%.
Knitwear is the most varied of the three. Its neutral share, 62.6%, is the same as the catalog's. Prints and multicolor knits are a larger share than in the catalog (9.1% against 6.3%), and so are gray (11.5% against 9.6%) and cream (8.5% against 5.6%).
Boots
Of the 24 pairs with a readable color, 9 are black, 6 brown, 3 beige, 2 cream, 2 navy, 1 gray and 1 red. That is 23 of 24 in a neutral. The single accent pair is burgundy.
What is marked down
Across the three winter groups, 565 of 1,494 pieces (37.8%) are priced below the store's own compare-at price. In the rest of the catalog, 51.7% are. The size of the markdown is about the same: a median of 30% off for winter pieces and 31% for the rest. By group, 48.8% of coats and jackets are marked down, 48.1% of boots (13 of 27) and 29.0% of knitwear.
By color, among winter pieces (a piece counts in each family it carries; families with at least 30 pieces):
- Red: 35 of 78 (44.9%)
- Cream: 51 of 115 (44.3%)
- Beige: 31 of 79 (39.2%), with the deepest median markdown, 39%
- Gray: 56 of 146 (38.4%)
- White: 48 of 126 (38.1%)
- Black: 91 of 240 (37.9%)
- Prints and multicolor: 36 of 95 (37.9%)
- Navy: 54 of 147 (36.7%)
- Green: 49 of 134 (36.6%)
- Blue: 44 of 127 (34.6%)
- Brown: 40 of 144 (27.8%)
- Pink: 8 of 33 (24.2%)
Two cautions. First, stores differ far more than colors do: among stores with at least 26 winter pieces, the share marked down runs from none at all to 85.5%. A color's markdown rate partly reflects which stores make it in that color. Second, neutrals are not harder to find on sale: 38.1% of winter pieces in neutral colors only (347 of 911) are marked down, against 36.2% of pieces with an accent color (177 of 489).
What follows from the numbers
Build the base in black, brown or navy. They are the three most common colors in coats and jackets (42.1% between them), and black and brown are 15 of the 24 pairs of boots, so they offer the widest choice of cut, size and price. Gray, the second most common knit color, sits with all three. A neutral base also leaves room for the one accent color every LookFresh look allows.
Choose the coat and the boots first, then the knit. Coats and boots lean hardest on neutrals: 70.5% of coats and jackets and 23 of 24 pairs of boots. Knitwear has the largest share of color and pattern of the three groups, so it is the easiest place to add an accent once the base is set.
Neutrals are marked down at least as often as accent colors. Choosing a neutral base does not shut you out of this week's markdowns.
If you want an accent, red is the color most often marked down. Cream, a light neutral, is close behind. Of the colors with 100 or more winter pieces in stock, brown is the least often marked down (27.8%).
Pieces in stock now
For the base:
- Stephanie Cocoon Coat, Marine Layer, $180 (was $228)
- The Cocoon Coat in Wool | Heather Taupe, Everlane, $74 (was $248)
- Colette Wool Topcoat, Marine Layer, $288
- Bode Puffer Jacket, Marine Layer, $148 (was $248), men's
- Cable Crew Neck in Wool Cashmere | Heathered Charcoal, Everlane, $198, men's
- The Crawford Crew Sweater in Navy, Taylor Stitch, $178, men's
- Funnel-Neck Sweater in Wool Cashmere | Heather Beech, Everlane, $80 (was $268), women's
- The Day Boot | Black, Everlane, $89 (was $298)
- W Mid Shaft Riding Boot | Cognac, Everlane, $298
For the accent:
- Serene Faux Suede Pointed Toe Ankle Boots Burgundy, Princess Polly, $56 (was $80), the one red pair in stock
Prices and stock are as of November 13, 2026, and change daily.
Not sure what your style is? Take the style quiz, and the Look Book will show this week's outfits for your weather, each on a neutral base with at most one accent.